Denunciation with Lamentation

Jesus preaches eight "woes" upon unbelieving Israel in Matthew 23, and He does not hold back any punches in the kind of language He uses to denounce them.  But then, He concludes, 

Matthew 23:37–38  “O Jerusalem, Jerusalem, the one who kills the prophets and stones those who are sent to her! How often I wanted to gather your children together, as a hen gathers her chicks under her wings, but you were not willing!  See! Your house is left to you desolate;"

Denunciation mingled with lamentation.  This is a great caution and warning to the preacher if He employs the use of condemning or rebuking the listener.  It should be filled with great and intense emotion that pleads with the listeners in Christ's stead to turn and believe the Good News.